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Barking Nonsequitur

Welcome to my sphere of devolution. Here you can read observations from an Atheist, Pro Abortion and Child free perspective from the monkey pope himself. Sometimes there are items of surreal distraction.

Thursday, February 11, 2010

Christians use smoking and porn to proselytize.

Here is what I found in my grocery bag after a some brief shopping.

I have always been loathe to see ads for this cheesy plug for christian fundamentalism and I wasn't very thrilled to get this steaming little pile of crap after visiting an upscale suburban store. But I could scarcely
 believe m eyes seeing the infamous R.J. Reynolds trademarked mascot portrayed on an ad for wholesome Fundi family entertainment.

This is the image (sans the cigarette hanging out of the butt hole) that was the basis for a highly controversial cigarette advertising campaign shamelessly targeted towards young adults throughout the 1990's. R. J. R. was sued, settled out of court and dropped Joe the Camel. There is plenty of propaganda out on the net typed up by shills for the cigarette manufacturer that play down the carefully crafted subliminal sexual features that were worked into the Joe camel image. It is very likely that the R.J.R. advertising folks spent a great deal of money and time adding just enough sensuality into the artwork so as to be culpably deniable.

Could it be that some clueless Fudie typed in "cool" and "camel" and got all excited thinking this would finally make being a Fundi cool enough to get young people to get down on their hands and knees and bark like doggies in a revival meeting?

One website loosely based on psychology sums it up well:

Portrayals by cigarette advertisements
  • Joe Camel (cartoon character aimed at young people.
    Joe's face has features of a scrotum or other private parts
    and provides subliminal sex appeal 

Lets look at some details of the image - these suggestive features are not lost on any one, and are employed through a classic technique that hides the detailed messages by presenting one with a broader picture that draws the attention - not unlike the optical illusion artwork or even a credit card statement. The features in the artwork skillfully bring together the prime elements of sexual arousal for a human being.

In Joe's nose and upper lip are features that suggest a penis and scrotum as well as buttocks. Look closely and you can even see the "pubic hair" on the underside of Joe's ball sack. - er chin.
In Joe's mouth one can make out a possible belly button, an anus, clitoris and the whole feature suggests a vulva.

After being plastered everywhere in the 90's, the Joe Camel image rooted in our culture as  identifiable with smoking and the subliminal imagery is a popular inside joke. This usage of a scandalous ad image tells us a lot about the people who promote their Tiger Beat brand of whats cool. The advertisers are like like 13 year olds who first decide to turn their ball caps backward. Joe is recklessly slapped onto a handbill - they don't even bother to change his name - in a desperate attempt to make something that was just cheesy, into cheese wiz. Anyone can see it for what it is - a naive ripoff unartfully screaming for attention -but what can one really expect from folks who never learned how to think for themselves.

Here is what a real camel looks like.

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